Our blog
Exploring Ideas, Sharing Insights
Sustainability in Branding and Advertising
What is Sustainability, Really? Although not top of the mind when you think of Branding and Advertising, sustainability has become a huge buzzword in social and professional...
Honoring a Legacy: The ATC Rebrand by BAP Agency
At BAP Agency, we believe branding is more than just aesthetics. At the core, what we do is about storytelling, purpose, and, oftentimes, the legacy of a company. When Chris...
New Year’s Marketing: A Quick and Easy Guide for Your Brand
Like a blank sheet of paper and a pen filled with fresh ink, the New Year brims with opportunity. January inspires a fresh perspective, making it the ideal moment for brands...
Getting to Know Google Ads
If you’ve ever searched for a product or service on Google, you have seen a Google Ad first-hand. Paid Google Ads are typically visually denoted by the word “Ad” or...
Elevate Your Brand and Create a Lasting Impact Through Kitting
In the world of branding, it's essential to connect with your audience in memorable, tangible ways. At BAP Agency, we've been refining the art of kitting—an elevated approach...
How To Set Up a Google Business Profile
At BAP Agency, one of the most important first steps we take with our clients is setting up a Google Business Profile (GBP). A GBP (which you may also hear referred to as...
Miracle In Blue: How We Helped Tell a Story of Miracles and Faith for an Albertville Local
The Power of StorytellingStorytelling is one of the most powerful resources in mankind’s toolkit. Telling stories can entertain, bringing unlike people together to share an...
No Matter How You Slice It
Yes, we create and sell promotional products, but we are not just sales people. We are focused on building your brand as a full-service creative agency. We believe...
Understanding Your Brand and Building a Plan
Why in the world would a company hire BAP Agency to perform a brand audit? What in the world is a brand audit anyway? According to Score, a business mentoring association,...