1. Know Who You Are
Take a moment to define your brand’s story and ensure everyone on your team is aligned. Consistency is key. Do you have a brand guide? If not, now is the time to create one. A comprehensive brand guide includes your brand colors (Pantone, RGB, Hex), fonts, logos, business card design, letterheads, and email signatures. At BAP Agency, we also include social media bios and PR copy to ensure your brand is represented accurately. This resource will keep your branding cohesive for years to come.
2. Share Your Story
Once you have a solid foundation and know your own brand inside and out, you can start a campaign to share your brand story with the public. Put yourself out there and answer questions before they’re ever asked–what are your brand’s values, aspirations, who do you serve and why? Make sure your messaging is clear across all of your platforms, including your website. Capitalize on the season of New Years and use it to your advantage when making this content.
3. Audit Yourself
Nothing is worse than clicking a broken link, or calling a business only to discover that the number is disconnected. Don’t be the person that lets these things slide. The media is constantly changing and we have to adapt to keep up. It is not uncommon for Facebook or other platforms to change their standard sizing or character limits, and that can damage your content if you don’t keep a close watch and make edits as needed.
At BAP, we are constantly improving. One practice we’ve been incorporating is a recurring “link clicking” task. At the start of each month, this task is assigned out, and someone on our team spends a morning going through all of the websites we host, clicking links to make sure they actually lead somewhere. A broken link is unprofessional, but also bad for SEO.
Take the start of the year as an opportunity to carefully check that your website and socials have correct information, good grammar, high resolution images, the correct logo and colors being used throughout, “about” information that clearly explains what your brand is about, etc.
4. Creative Marketing Assets
At BAP Agency, we’re a turnkey operation for our clients and focus on larger creative projects, but we never dismiss the power that a good promotional product has on consumers. Our team can help you stock up on promotional pens and stationery, drinkware, and corporate apparel for the year. We can also help you craft a marketing strategy that utilizes a unique, custom branded product or set just for your business. We specialize in eye-catching visuals that align with your brand’s identity.
5. Your Community
Don’t lose sight of the power that networking has. One of the best ways to get your client-base to connect with your business is by first connecting with your community. This can be by hosting local events, collaborating with other businesses, or supporting initiatives in the community. From a content creation standpoint, community ties allow you to write out blog posts and link externally from your website (boosting SEO), or tag other valuable accounts on social media, drawing the attention of their followers to your pages.
6. Measurable Goals
Setting measurable goals is the key to determining if your New Year strategy is on track. Clear objectives help you track progress and celebrate success. At BAP Agency, we compile detailed analytic reports for ourselves and our social media clients each month to evaluate and refine our strategies. In 2024, our biggest goal was to increase how many times content was viewed. When we pull reports, we don’t always see great numbers for engagement and interaction, but we see a steady increase in impressions, so we know that our efforts are fruitful. Data-driven decisions lead to results!
Make an Impact in 2025 with BAP Agency
At BAP Agency, we believe that every business has a unique story to tell, and our passion lies in helping you tell it. Whether your New Year’s resolution is to revive your brand or build something new from the ground up, our team of experts is here to help you Make Your Mark in 2025 and beyond.
Remember, to strengthen your brand this year, you can start by focusing on these key steps:
- Define Your Identity with a cohesive brand guide.
- Share Your Story through clear, consistent content.
- Audit yourself to ensure everything is accurate and functional.
- Engage Your Community with events and collaborations.
- Set Measurable Goals to track and celebrate success.
Visit our website to explore tailored services like brand development, digital marketing, and advertising specialties. Together, let’s make 2025 the best year yet!