In the world of branding, it’s essential to connect with your audience in memorable, tangible ways. At BAP Agency, we’ve been refining the art of kitting—an elevated approach to traditional promotional items that enhances the experience through thoughtful, brand-centric presentation. For clients who are looking for something more luxurious and cohesive, our kitting services offers a next-level solution: custom Brand Development Packages. Each Brand Development Package that BAP Agency has the honor to work on is crafted to showcase a client’s brand in a unified, visually stunning way that leaves a lasting impression. We source and produce the branded products in the kits, strategically working with the client each step of the way. Let us take you through a few recent projects to illustrate just how the kitting works—and why it’s such a powerful tool for branding.
PartsXpress: Launching a Brand in Style
At the beginning of the year, we partnered with PartsXpress, a supplier to the food processing industry, to create a custom kit for their brand launch. This box was designed to introduce the brand to key clients and industry stakeholders, serving as both a welcome and a first impression as PartsXpress underwent a separation from a parent company. Our team customized every detail, from the branded shred inside the box to the arrangement of the items, which included a classic Alamo Prime pen, a branded Yeti Rambler, custom socks, and a QR code card leading people to their linktree, which we set up for them. We took care of the entire process, from designing the art for the boxes to arranging everything inside for optimal presentation upon opening. We packaged 200 of these and the client picked them up to store at their headquarters and gradually dispersed them. This kit set the stage for PartsXpress’s brand identity to resonate with their audience.
PartsXpress Networking Event: Making an Impression
Following the success of the launch boxes, PartsXpress requested another custom project for a significant networking event. This time, with the occasion and hotel setting in mind, we opted for branded coolers packed with snacks, branded notebooks, Yeti cups, socks, and pens—all arranged to enhance the brand’s presence. We carefully placed each packed cooler into a cellophane bag, and heat sealed them. Putting finishing touches on it, our team created handmade bows in PartsXpress’s signature colors of blue and red and then added custom hang tags with a QR code for functionality. To take these a step further than the brand launch boxes, we designed custom notecards for the clients, and our team hand wrote a memo onto 120 cards, that could then be signed by the client’s leadership team. By tailoring each aspect of the package to their brand, PartsXpress had an impressive, personal, ready-to-go kit for their high-profile event, underscoring their commitment to brand quality and connection with clients.
Aerogen: Celebrating Heroes of Respiratory Care
Our most recent kitting project, for Aerogen, offered us the chance to support a brand with a profound purpose. Aerogen, a leader in acute care aerosol drug delivery, wanted to honor respiratory therapists during AARC Week with a special thank-you box. We designed a compact, elegantly branded box, using Aerogen’s color scheme and adhering to their brand guide to ensure everything—from the inner lid decal to the shred and item placement—reflected their identity. Inside the box, therapists found a message of appreciation with a QR code linking them to Aerogen’s educational resources. The items within the box were a mixture of products designed and provided by the BAP Agency team and some items the clients had in stock at the warehouse and shipped to our office. Sitting atop the shred was a Personal Wellness Kit, a Manicure Set, a 4×4 Magnet, and a Stadium Cup. This package, which was shipped to multiple locations nationwide (and some international), became a beautiful symbol of gratitude and provided some perks to the people our clients wanted to reach. We took care of all of the stressful parts of the process, including the shipment of these – there were 384, which we shipped out in two very large UPS pickups.
After the delivery, the client shared feedback that underscored the project’s success: “They were amazing, thank you SO much.” We couldn’t have been happier to help Aerogen express their thanks to healthcare heroes with a tangible representation of their brand and appreciation.
Why Choose Kitting for Your Brand?
Kitting through custom Brand Design Packages is a powerful way to convey your brand story, create memorable moments, and establish lasting connections. This approach allows you to create an ephemeral experience that resonates well beyond the initial impression, keeping your brand top of mind for clients, employees, and partners. Custom packages elevate promotional items and are a timeless way to bring wonder and joy. Through thoughtful design, cohesive branding, and high-quality items, kitting makes your brand unforgettable and offers a level of personalization that stands out in today’s fast-paced world.
From thank-you’s, to brand launches and rebrands, to end-of-year gifting… If you’re ready to elevate your brand and “Make Your Mark”, reach out to BAP Agency to discuss how we can help you craft a truly unforgettable Brand Design Package.
