About Us

Meet Our Talented Team

Just imagine with me for a moment. That ink dip and scrolling sound of a quill pen on parchment. The pecking of the typewriter hammer hitting the ribbon, and that unique sound of the carriage as it returns to the start of the next line. Or the clicking sound of fingers rapidly hitting keys on the keyboard.

Whether quill pen or gel pen. Whether typewriter or computer keyboard. Regardless of the method used, who doesn’t love a good story unfolding? Stories have the power to captivate. They give us a chance to connect. They give us hope with a unifying message that draws us together.

I think that’s why so many of us love a good pen. Pens make marks. Marks tell stories. Stories mean something. The signature marks from quill pens made marriages official and property change hands. Emblazoned marks from a branding iron claimed whose cattle could graze on specific parcels of land. Marks left in wax by signet rings led nations into war and unified kingdoms. The marks of specific fonts, colors, graphics, and messaging built brands for businesses that have stood the test of time.

A study of some of these now world-famous brands reveals that branding doesn’t happen overnight. Building a brand is like grabbing a quill pen or sitting in front of a typewriter and writing a story that unfolds over time. It often starts with “Once upon a time” I had a great business idea, and one always hopes it will eventually “Live happily ever after,” but many never outline the story that guides the way.

You may have already introduced the world to your business, or you may be looking for a great introduction. You may have a vision for your business that depicts a beautiful conclusion many years from now, or you may be looking for a way to build to a strong conclusion someday. The real question is do you know how to build out the detailed story structure that will guide your audience from an exciting introduction to a long-term love of your products and services? Have you composed a carefully crafted message which will help you reach the powerful vision you have for your business? If not, you need the storytellers extraordinaire, the branding and advertising professionals of BAP Agency.

At BAP Agency, we are a team of storytellers, creative people with varied skill sets to bring your story to life through brand development, creative marketing, digital marketing, strategic marketing, and advertising specialties. We have a team of graphic designers who are focused on visually telling your story. We have a team of writers who are committed to writing and editing and writing again until your story unfolds with clarity and connection. We have a team of developers and administrators who continually analyze data and look for ways to improve connection to your market. We don’t have branding irons, and we don’t wear signet rings, but we do have a collection of our favorite pens including a quill pen or two. On any given day you can find us with a favorite pen within reach and a keyboard and mouse at our fingertips working diligently to build the outline and flesh out the paragraphs of unique brand stories that only your product or service can tell. We are passionate about helping you Make Your Mark on the world.

Our Team

Beth Ann Parnell

CEO/President

Mary Jane Hutchins

Operations & Technology Director

Alyssa Grant

Content Developer

Valerie Henley

Order Manager

Alice Anne Heath

Graphic Designer/Photographer

Josh Dunaway

Web Designer & Developer

David Goss

Bookkeeper

Pebbles

Chief Comfort Officer

"We have partnered with the BAP Agency for several years, and we’ve come to depend on them for our marketing, website, and social media content and our brand design. They have shown themselves to be receptive to our ideas, and then translate our thoughts into professional branding. Our relationship with the BAP Agency continues to grow, and we now make them our first call anytime we have something to share with the community or our business partners. Beth Ann and her team make us feel as though we’re their first priority, and we’ve never come away questioning if we’ve made the right decision."

Randy Dorsett
Director of Human Resources – AlaTrade Foods

"Looking to rebrand our radio station was a challenging time. We knew in our hearts what we wanted to accomplish, reviving country music. We reached out to Beth Ann to share our thoughts. She took our ideas and rolled with it to recreate our vision of Alabama’s Country Classic. We love our look. Thanks guys."

Jeannie Courington
General Manager – Sand Mountain Broadcasting

"One of the first things I noticed about Beth Ann is that she has an innate sense of what constitutes good (effective) marketing and advertising in a given scenario. Not only that, but she communicates with crystal clarity. That uncommon combination of gifts that she has will translate to healthier results for any business. And that makes her a strategic person to have on your team. (You certainly don’t want her working for your competition!) I wouldn’t hesitate to refer any of my clients to BAP Agency!"

Joseph Palmer
Oklahoma Regional Manager, National Digital Manager – Bott Radio Network

"Beth Ann Parnell has an amazing talent for understanding what will work for her clients. I’ve known her for more than 15 years, and she only gets better with time. Her work is excellent, and her work ethic is unmatched, no matter the challenge you may give her. Plus, her wonderful personality makes her a joy to work with."

Ted Wagnon
President – Wagnon Strategies, LLC

"BethAnn and her crew go above and beyond in working with us. There are so many aspects in marketing & branding that the BAP team think of and not only bring to the table but help implement them and give it the look that you didn't even know you needed. I would highly recommend BAP to anyone needing to up their marketing game and re-invent themselves."

Matt Roeder, CPA
MDA Professional Group, P.C.

"I wanted to take the time and thank you and Alyssa for your help today. Your ideas and creativeness stand out, and I appreciate you spear heading the event. It took a lot of pressure off me and allowed me to mingle with my clients. BAP does a wonderful job and makes its clients appear professional to the level we desire."

JD Holt
Holt Wealth Management

"Our team at the City of Albertville recently partnered with Beth Ann and her talented staff to create and execute a roll out on a unique brand for our newly formed, downtown arts and entertainment district! The end product was a well-received, attractive and creative brand that lives as its own entity, while seamlessly blending and identifying with the city’s already established brand for itself. Throughout the research, collaboration and “finishing” processes— BAP’s team was timely, reliable, responsive and excited to be working with us. We really enjoyed this project and will certainly be working with our hometown Branding and Advertising Professionals again in the future!"

Robin Lathan
City of Albertville

"Beth Ann and her team are top notch. Beth Ann worked hard to help us rebrand a beautiful historic building downtown. She met with me to get an idea of my vision and the story I wanted to tell. It came together beautifully! She listened to my ideas and created a beautiful logo and slogan for our charming building. Beth Ann and her team are also dedicated at helping with branding material. Christmas gifts for clients, swag for events, promotional items for marketing; they can do it all. They care about your brand/image and cater to your specific needs."

Anna Weathers Smith
Realtor

"Beth Ann and her team did a wonderful job creating my new brand. When Beth Ann suggested the name, I was initially skeptical. Once she and her team put the design in place, it really came to life and was exactly what I wanted. They do a fantastic job!"

Norma Wells, Esq.
Journey Law Firm

“Beth Ann and her team surprised me with wonderful options for giveaways for our speaking engagements and podcast. Her team helped us find the exact items for Rural Policy Partners that matched our brand perfectly! Now everyone wants our red barn squeezie!”

Renee Schulte

“BAP Agency is the by far one of the most professional and talented groups I've worked with as a communications professional. BethAnn and her team have helped us with many of our promotional items. The quality and pricing are top notch. Again, a great professional and Christian agency to work with. I look forward to working with them on future projects.”

Morgan Flowers

“So pleased with our brand new website! So professionally done. Check it out!”

Neeysa Biddle
Cherrywood Market

“ The BAP Agency was such a great team to work with. They always create high quality products to represent your brand and go above and beyond to provide great customer service! I highly recommend their services for any of your marketing and/or branding needs!”

Sara Cornelius
Enhanced Therapy Services

“I highly recommend this place! Great resource for anything related to marketing, branding and advertising. They've helped me so much in my business and I appreciate their expertise.”

Jason Simpson
RJA Insurance

“I have worked with and have been strategic partner with Beth Ann for a few years. She is professional, focused, and dedicated to her clients success!”

Roger Mills
Spectrum

“I give BAP Agency a 5 star hands down! She is very professional and easy to work with. I have been doing business with Beth Ann for about 15 years and you will not find another company that stands up to her quality and price. She is very professional as a business partner and as a person. Her great Christian values is what puts her over the top in my book. I promise, you will not be disappointed in anything she has to offer."

Becky Early

“The booth you put together this year was an eye-catcher and one I mentioned to our team the first time I walked by. I love the idea of the miniature conveyors, especially as it was designed using the actual CAD file. Doing it year after year will certainly make it memorable, both internally and with customers!”

Don Mattran
JAX, Inc.
(in reference to a client’s D&F trade show booth at IPPE 2026)