Brand development
Crafting Identities, Building Legacies
If we spent a few moments or better yet a few hours sitting across from each other and dissecting your business…
If we stripped away all the excess and defined your core products and services and the purpose and passion that drive them…
If we designed the unique image and wrote the specific words to envision the heart of what we learned through the process…
And if we structured a long-term focus to share the message we developed with the city, the county, the country, the world…
Then we, the Branding & Advertising Professionals of BAP Agency, have done our job in helping you develop your brand.
It’s not just about the identifying graphic marks of the logo. It’s not just about the marks of the letters in the slogan. It’s not just about the charts and marks on the business plan. It’s about all the above plus the heart and soul of the company or organization. It’s the captivating story of your business being written and shared with passion throughout the world. It’s the story of the connection you have with your customers and how you desire for them to share that story with others.
And it’s personal. We work to build a personal relationship with you and your brand, so we can help you build a connected and personal relationship between your brand and your audience. Stories captivate. Stories connect. Stories draw us together.
So go ahead; make it personal; experience the artistry of BAP Agency as we help you Make Your Mark on the world!
Brand Development Projects
Strengthening Business from the Inside Out
When most people think of branding, they picture the external outcomes: attracting more clients, building credibility, and creating new opportunities. And those outcomes matter. But what often gets overlooked is how powerful good branding can be inside a company. A...
Honoring a Legacy: The ATC Rebrand by BAP Agency
At BAP Agency, we believe branding is more than just aesthetics. At the core, what we do is about storytelling, purpose, and, oftentimes, the legacy of a company. When Chris Lindley, owner of American Travel Consulting (ATC), came to us for a rebrand, he had a clear...
Let’s Mingle Together Now in the New MTN District
Why have an arts & entertainment district when you can have a mountain district? In late summer of 2022, the City of Albertville approached us about creating a logo for the newly formed arts and entertainment district in downtown Albertville, Alabama. The arts and...