When most people think of branding, they picture the external outcomes: attracting more clients, building credibility, and creating new opportunities. And those outcomes...
Strengthening Business from the Inside Out
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Brand Development
Exploring Ideas, Sharing Insights
Honoring a Legacy: The ATC Rebrand by BAP Agency
At BAP Agency, we believe branding is more than just aesthetics. At the core, what we do is about storytelling, purpose, and, oftentimes, the legacy of a company. When Chris...
Let’s Mingle Together Now in the New MTN District
Why have an arts & entertainment district when you can have a mountain district? In late summer of 2022, the City of Albertville approached us about creating a logo for...
The Signature of BAP Agency and How We Build Brands
A piece of burning wood. A torch. A mark made by a hot iron on livestock. From its Old Norse origin, the word brand has always been connected to making a mark. It has...
75 AND MAIN: Where Comfort and Community Meet
When Jeremy and Anna Smith approached us about the plan for revitalization of a historical building in downtown Albertville, they were seeking some ideas to share the work...