Case Study 1: MDA Professional Group PC
A few years ago, MDA Professional Group, P.C., an established accounting firm nearing its 50th anniversary, found itself in a season of change. New shareholders had stepped into leadership, the internal structure had evolved… but the brand hadn’t kept up.
The name “MDA,” tied to the founding partners’ surnames, no longer reflected the firm’s current leadership or future direction. Employees and shareholders struggled to feel represented by it.
That’s where the rebrand came in. Rooted in storytelling, we created a clean, timeless logo suite that honored tradition while looking forward. Most importantly, we redefined “MDA” as Mission Driven Advisors. This evolution preserved the initials as an homage while aligning the brand with the firm’s values and future vision.
The impact was quick:
- Employees gained clarity—they weren’t just working at an accounting firm, but at a mission-driven organization.
- Leaders gained alignment—the refreshed brand reflected the shareholder structure and gave them common language to rally around.
- Pride and purpose were restored—a modern identity signaled continued longevity and commitment.
Ripple effects followed. Offices saw more involvement, stronger recruitment, renewed energy, and greater community interest. The rebrand acted as a cultural reset, giving both employees and shareholders something to truly believe in.
This pride was on full display during community celebrations across MDA’s offices in Anniston, Albertville, Fort Payne, Roanoke, and Gadsden. Employees wore sleek rebranded apparel, shared promo items, and new signage was debuted at the Albertville office. A standout moment came in Albertville, where Jerry Rowe, an original partner, proudly looked on as the community celebrated the company he helped build. The rebrand bridged past and present, restoring pride, unifying the team, and positioning MDA as Mission Driven Advisors for decades to come.
Case Study 2: D&F Equipment Sales
For D&F Equipment Sales, strengthening the brand meant reimagining one of their most important business growth channels: trade shows. In the manufacturing and industrial sectors, trade shows can make or break opportunities, and D&F knew their presence wasn’t reflecting the company they had become or the vision they had for growth.
We began working with D&F to revamp their general advertising, to refresh their social media, to entirely revamp their website, but another huge step was working with their team to rebuild their trade show booths from the ground up. There are a minimum of 2 major trade shows that D&F consistently commits to on an annual basis, and this is their time to show off their equipment, their engineering capabilities, meet with leads, and network with people in relevant fields.
To position D&F for growth, we’ve started to consistently design and manage booths that have clean brand colors, fresh graphics, all while telling the D&F story. Combined with their top-notch equipment center-stage, they now have an innovative look that communicates their long-standing ability to serve the poultry, meat, and prepared foods industries.
It might seem like a small thing, but on trade show days, the energy is undeniable. The D&F team walks the floor with vigor, with a swagger that comes from representing a company they are proud to stand behind. A company that makes them look exceptional. For D&F, branding has been about more than growing the amount of visibility. It’s been about igniting the company culture, cultivating a team that is inspired enough to support the future of D&F as a clean, cohesive, credible company.
Why This Matters
The crux of it is that people want to be part of something that matters. When branding reflects not just what a company does but who it is at the core, employees engage more deeply, recruitment gets easier, and pride grows stronger.
Good branding doesn’t just change how the outside world perceives you. It lifts the energy inside your office walls, too, and when that happens, everything else follows. Branding that inspires on the inside creates momentum on the outside.
If you want a brand that promises to Make Your Mark on the world, start by making it resonate within your walls. Let BAP Agency help you build that brand — reach out today to get started.
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