by Josh Dunaway | Feb 27, 2025 | Brand Development
At BAP Agency, we believe branding is more than just aesthetics. At the core, what we do is about storytelling, purpose, and, oftentimes, the legacy of a company. When Chris Lindley, owner of American Travel Consulting (ATC), came to us for a rebrand, he had a clear...
by Josh Dunaway | Jan 25, 2025 | Strategic Marketing
Like a blank sheet of paper and a pen filled with fresh ink, the New Year brims with opportunity. January inspires a fresh perspective, making it the ideal moment for brands to revisit their goals, refine their strategies, and reconnect with their audience or core...
by Josh Dunaway | Dec 12, 2024 | Digital Marketing
If you’ve ever searched for a product or service on Google, you have seen a Google Ad first-hand. Paid Google Ads are typically visually denoted by the word “Ad” or “Sponsored” and they are found at the top of the search results page – these are called “Pay-Per-Click”...
by Josh Dunaway | Nov 30, 2024 | Advertising Specialties
In the world of branding, it’s essential to connect with your audience in memorable, tangible ways. At BAP Agency, we’ve been refining the art of kitting—an elevated approach to traditional promotional items that enhances the experience through thoughtful,...
by Josh Dunaway | Nov 17, 2024 | Digital Marketing
At BAP Agency, one of the most important first steps we take with our clients is setting up a Google Business Profile (GBP). A GBP (which you may also hear referred to as Google My Business) is your custom business listing for Google and Google Maps. This listing is...
