by Josh Dunaway | Aug 26, 2023 | Strategic Marketing
Why in the world would a company hire BAP Agency to perform a brand audit? What in the world is a brand audit anyway? According to Score, a business mentoring association, small businesses are critical to vibrant communities in our society. As one resource in their...
by Josh Dunaway | Aug 24, 2023 | Creative Marketing
The world of sales often gets a reputation of being cut throat, and one might think that the real estate world wouldn’t be any different, but we have seen quite the opposite. My team and I (Beth Ann) recently wrote and produced a commercial for a real estate client...
by Josh Dunaway | Aug 24, 2023 | Brand Development
Why have an arts & entertainment district when you can have a mountain district? In late summer of 2022, the City of Albertville approached us about creating a logo for the newly formed arts and entertainment district in downtown Albertville, Alabama. The arts and...
by Josh Dunaway | Aug 23, 2023 | Brand Development
A piece of burning wood. A torch. A mark made by a hot iron on livestock. From its Old Norse origin, the word brand has always been connected to making a mark. It has signified ownership, identity, and uniqueness.1 A mark made with a stamp. One’s own name written in...
by Josh Dunaway | Aug 23, 2023 | Digital Marketing
Much like a well-built home requires nails, lumber, and trusses, building a website involves a good plan, great design, and solid coding and hosting. When the construction of a home is complete, it’s the beautiful finishing details like the lighting, furniture...
