by Josh Dunaway | Oct 17, 2025 | Brand Development
When most people think of branding, they picture the external outcomes: attracting more clients, building credibility, and creating new opportunities. And those outcomes matter. But what often gets overlooked is how powerful good branding can be inside a company. A... 
by Josh Dunaway | Apr 22, 2025 | Strategic Marketing
What is Sustainability, Really? Although not top of the mind when you think of Branding and Advertising, sustainability has become a huge buzzword in social and professional spaces. The U.S. Environmental Protection Agency explains sustainability as follows: “To... 
by Josh Dunaway | Feb 27, 2025 | Brand Development
At BAP Agency, we believe branding is more than just aesthetics. At the core, what we do is about storytelling, purpose, and, oftentimes, the legacy of a company. When Chris Lindley, owner of American Travel Consulting (ATC), came to us for a rebrand, he had a clear... 
by Josh Dunaway | Jan 25, 2025 | Strategic Marketing
Like a blank sheet of paper and a pen filled with fresh ink, the New Year brims with opportunity. January inspires a fresh perspective, making it the ideal moment for brands to revisit their goals, refine their strategies, and reconnect with their audience or core... 
by Josh Dunaway | Dec 12, 2024 | Digital Marketing
If you’ve ever searched for a product or service on Google, you have seen a Google Ad first-hand. Paid Google Ads are typically visually denoted by the word “Ad” or “Sponsored” and they are found at the top of the search results page – these are called “Pay-Per-Click”... 
